OrygenStudio

Ad concepts, not variations.

Orygen Studio makes new Meta and TikTok ad concepts for Shopify brands and for the agencies that run their accounts. Each one is built from the brand's real product photos, its own words and reviews from real customers.

Email Gui Book a 15-minute call
The reviewApparel
The choiceSporting goods
The setSporting goods

Three concepts, three different reasons to buy. Concept work, shown without brand names or end cards.

Your ads wear out faster than your briefs.

A winning ad holds for a few weeks. Then frequency climbs, costs follow, and the account needs something new.

A new first line on the same idea rarely fixes it, because Meta's delivery treats near-identical ads as one ad. What moves an account is a different concept: a different reason to buy, told a different way, every month.

A variation
Same angle, new hook. Same footage, new color. To the algorithm it's the ad you already have.
A concept
A new reason to buy: a review, a comparison, a bundle, a spec. A new ad that can find new people.

Concept work

These were made for brands I'd like to work with, using only what was already on their websites: product photos, product copy and verified reviews. They are not client work, and brand names and logos are left out here.

  1. Concept work

    Youth baseball apparel brand

    The review

    The collection's own line opens the ad, the tee flips through its colorways, and a parent's five-star review closes it. Every word on screen belongs to the brand or to its customer.

    Made from: store product photos, collection and product copy, one verified review. 15-second 9:16 ad.

    1. Red frame, black tee, the line “The artistry of a nasty curveball.”

      Opens on the brand's own line

    2. White frame, the tee with its fabric details

      What it's made of, from the product page

    3. Dark frame, five stars and the quote “Great shirt. Love what it says. My son loves to wear it.”

      Closes on a verified review

  2. Concept work

    Performance paddle brand

    The choice

    Two paddles from the same line, two different feels. Instead of selling the line, the ad asks which player you are: quicker release or more time on the ball. The numbers come straight from the product pages.

    Made from: product page photos and specs. 15-second 9:16 ad.

    1. Teal-lit paddle with “Quicker release. Ready to attack.”

      One paddle, one feel

    2. Yellow-lit paddle with “Hold the ball. Shape the point.”

      The other, its opposite

    3. Both paddles side by side with “Switch when your game calls for something different.”

      Play both, switch by situation

  3. Concept work

    Same paddle brand, second concept

    The set

    Same products, a different reason to buy. The pair is sold as a set, so the question stops being “which one?” and becomes “why not both?” Next to the ad above, it shows what a distinct concept means in practice.

    Made from: product page photos and copy. 15-second 9:16 ad.

    1. Two paddles on white with “Complete the set. Expand your game.”

      The set, up front

    2. Close-up of the teal paddle with its one-line description

      What the first one does

    3. Close-up of the yellow paddle with its one-line description

      What the second adds

Start with one Sprint.

First

Creative Sprint

6 distinct ad concepts in 72 hours.

$1,500USD

  • A short call on your product, your offers and what's already running
  • Six concepts, each a different reason to buy, never six hooks on one idea
  • Built from your real photos, footage, copy and customer reviews
  • Vertical cuts ready to upload to Meta and TikTok
Ask about a Sprint

The 72 hours start when your assets are in.

Then, if the concepts work

Monthly

8 to 12 new concepts a month, plus a read of your results every two weeks.

from$2,500/mo

  • What's winning, what's tired and what to make next
  • New concepts timed to your launches and offers
Talk about monthly

For agencies: extra hands your clients never see.

White-label concept production for agencies running Meta and TikTok for DTC brands. Your name on the work, our hours behind it.

  • In your templatesYour brand guides, naming and folder structure. It lands looking like your team made it.
  • Invisible to clientsNo logo, no credit, no client calls unless you ask. NDA welcome.
  • On US hoursWorking US Eastern time, so feedback gets answered the same day.
  • Agency ratesLower per-concept pricing for recurring volume.
Ask for agency rates

You talk to the person making the ads.

I make Shopify landing pages and video ads for the clients of a top US DTC agency. Orygen Studio is that same work, offered directly to brands and to other agencies.

I'm based in Brazil and work US Eastern hours, so a brief sent in the morning gets questions back the same day. There's no account manager in between: you brief me, I make the concepts, and I walk you through why each one exists.

Gui FayFounder, Orygen Studio